How to Leverage a Legal Profile and Build Your Reputation

Colleen Williams
Mon, 06 Feb 2023 21:06:00 +0000
Avvo, Law Firm Marketing, Law Firm Websites, Lawyer SEO, Legal marketing, Legal Practice Management, Reputation management

An attorney profile can be used to create, manage, and enhance your reputation all while reaching potential clients and growing the business of your practice. Online profiles and directories have become increasingly popular as a resource for consumers seeking legal services, as they offer a convenient way to research and compare lawyers.

How does an online profile work for me?

The proof is in the pudding. Your online profile provides:

Increased visibility: An online legal profile can increase your visibility and make it easier for potential clients to find you and learn about your qualifications and services.

Reputation management: This provides a platform for you to showcase your experience, achievements and awards, and reviews from satisfied clients, helping to build and maintain a positive reputation. You can answer visitors’ questions, review your peers, and explain your background and history in the law.

Want to find out more about increasing your online reputation? Check out our article, Building your online presence and reputation is easier than you think.

Credibility: A well-rounded and professional online legal profile can establish you as a credible and trustworthy expert in your field, helping to attract potential clients and build confidence in your abilities.

Competitive advantage: With many lawyers now having an online presence, having an optimized and active online legal profile can help you stand out and differentiate yourself from your competitors.

In short, your profile works for you as a valuable tool for lawyers seeking to build and grow their practice by reaching potential clients, establishing credibility, and managing their reputation.

Are online reviews really that important?

Yes! Client reviews are one of the most important pieces of decision criteria to our consumers. We discovered that a whopping 45.5% of consumers specifically called out reviews as a key decision criteria in our consumer research. Additionally, the majority of consumers begin by using a search engine (26.9%) and evaluating online reviews/directories (26.5%). Throw in websites and social media, and a digital presence is necessary for marketing your firm.

Dive deep in our study, Understanding the Legal Consumer 2022, and find out more crucial stats about how and why consumers choose attorneys.

How can I improve my profile?

Whether you’re looking to gain new clients, increase your reputation, or maintain a healthy practice, you can do the following to improve your profile:

Optimize your profile: Make sure your profile is complete, professional, and up-to-date. Include your areas of expertise, experience, education, and other relevant information that can help potential clients learn about your qualifications.

For more ideas on how to optimize your profile, check out our article, Update your Attorney Profile for the New Year.

Utilize keywords: Use keywords related to your practice areas and location to make your profile more discoverable on search engines.

Encourage reviews: Encourage satisfied clients to leave positive reviews on your profile to build your reputation and increase visibility.

Promote your profile: Share your profile link on your website, email signature, and other relevant channels to drive traffic to your profile and reach potential clients.

Engage with your network: Connect with other professionals, join relevant groups, and participate in discussions to build relationships and raise your profile.

By following these steps, you can effectively leverage your online legal profile to reach potential clients and grow the business of your practice.